John Newton keynote: Content - A Story (2011 Red Hat Summit & JBoss World)

John Newton, chief technology officer and chairman of Alfresco, speaks at the 2011 Red Hat Summit and JBossWorld. Newton talks about the user's perspective on modern technologies, including cloud and virtualization. He begins by discussing the old methods of control and development in technology, controlled by large IT firms that gave customers what they needed, but not what they wanted. Though it was functional, user interfaces were often clumsy and hard to understand, and offerings were limited and expensive. Advances in hardware and changing user demands have changed this landscape dramatically. Use of the Internet, mobile computing, and social media has democratized and expanded, while the cost of providing these services has gone down. And people grew accustomed to these tools, and needed to bring them into the workplace. Newton describes how these emerging systems of engagement have changed the workplace IT strategy. He touches on the benefits and dangers of these tools, and the widening audiences that can now participate in IT--even if they don't know that's what they're doing. See more videos from the 2011 Red Hat Summit and JBossWorld: http://www.youtube.com/user/RedHatVideos#g/c/995CD1141C3330D5