Businesses are seeking to benefit from every customer interaction with real-time personalized experience. Targeting each customer with relevant offers can greatly improve customer loyalty, but we must first understand the customer. We have to be able to draw on data and other resources from diverse systems, such as marketing, customer service, fraud, and business operations. With the advent of modern technologies and agile methodologies, we also want to be able to empower citizen integrators (typically business users who understand business and client needs) to create custom software. What we need is one single functional domain where the information is harmonized in a homogeneous way.
Continue reading Event streaming and data federation: A citizen integrator’s story