Watch this ondemand webinar, presented by Steve Drake, VP Business Development and Conor O'Neill, Director of Product Management at FeedHenry as they outline a blueprint for future Mobile Application Platform success that delivers better ROM - based on Yankee Group Research. Highlights include: -Mobile shifts from measuring cost to measuring Return on Mobility -Why new platform approaches replace legacy MEAP approaches -The Blueprint for future Mobile Application Platform Success -How new platform architecture & approaches can drive better ROM