How to Get Developers to Adopt Your Product

This article is written as opinion. The opinions expressed within are solely those of the author, and do not represent the views of Red Hat.


Recently, I participated in a focus group where developers were asked to discuss how they make technology adoption decisions. Even “the big guys” seem unsure of how to get developers to notice and adopt their products. So, in this post, I’m going to try to reduce our learning and adoption process down to some concrete steps. The truth is, we don’t just pick up tools, components, libraries, or languages just to complete a particular task or project. In truth, any technology we adopt has to help us do one or more of three important jobs. The more of these jobs your product can do, the more likely developers will pick it up and stick with it.

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